How important is choosing a script’s title?

by Matt Misetich (General Manager)
February, 2009

Think of the script’s title as its clothing—a reader’s first impression is naturally based on the name of the script.  Will a producer or agent reject a screenplay solely on its title?  Of course not (or at least, it’s extremely uncommon).  However, be imaginative when it comes to naming your story.  Just don’t get too creative or complex, unless the tone or theme of the script calls for such.  

A few suggestions:

--Stay away from generic titles.  “The Christmas Party,” or “John’s Apartment” don’t exactly scream interesting.  Same thing goes for using the name of the main character.  Sure, “Juno,” or “Forrest Gump,” and countless other great films have pulled it off, but make that a last resort and only if it properly applies (for instance, what else would you name “Forrest Gump”. . .?). 

--Always consider marketability and choose your words carefully.  Calling your script “The Rapist” probably isn’t going to fly, although the story might be about that exactly.

--Avoid excessively long titles, too.  Again, there are exceptions (e.g. “Eternal Sunshine of the Spotless Mind”), but it’s a fine line between great title and awkward mess.  Keep it relatively short.

When in doubt, run your title past a few friends or other writers, or even yourself.  If it doesn’t spark any interest, time to choose another option.